Over The Bull
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Over The Bull
Latest Episodes
Episode #66 Nothing New Under the Sun
A ChatGPT commercial shows an older potter asking AI to build her a website. It asks her about the design, and then it tells her it built her a checkout. Ken’s seen this ad before... with every DIY website builder for the last twenty years....
#65 - Confidently Wrong
Fifteen years ago I got handed a diagnosis, a stack of prescriptions and a shrug about getting older. Six months later I’d reversed all of it, and not because I had better information than my doctors. I just wouldn’t accept that the question wa...
#64 - No Pets Allowed
Say your lease says no pets and you get a dog anyway. For eight months nobody notices, and somewhere in there you stop thinking of it as a rule you're breaking. Then one neighbor makes one phone call and you've got thirty days.That's th...
#63 - And You Think You're Confused.
Six words: how do I show up in AI search.The answer looked great. Bullet points, bold headers, links. It also couldn't tell what the question meant, built its advice out of marketing blogs and LinkedIn posts, and ran sponsored ads for t...
#62 - The Outsourced Brain
Ken got back with a stack of messages... and a good chunk of them were people asking him to Google things for them. Not strategy. Just look-it-up-for-me. That absurd little moment opens a bigger question: what happens to a business when its peo...
