Over The Bull
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Over The Bull
Latest Episodes
#63 - And You Think You're Confused.
Six words: how do I show up in AI search.The answer looked great. Bullet points, bold headers, links. It also couldn't tell what the question meant, built its advice out of marketing blogs and LinkedIn posts, and ran sponsored ads for t...
#62 - The Outsourced Brain
Ken got back with a stack of messages... and a good chunk of them were people asking him to Google things for them. Not strategy. Just look-it-up-for-me. That absurd little moment opens a bigger question: what happens to a business when its peo...
#61 - 4,651 to 63 Overnight
One business watched its Google reviews drop from 4,651 to 63 overnight. Terrifying... until you understand what's actually happening. On this episode of Over the Bull, Ken Carroll connects two stories the local SEO world is treating as separat...
#60 - The Cookie Crumbles
For years, the internet let you follow people. Tag a visitor on your site, chase them across Facebook and Google, and close the sale later. That playbook is dying, and most business owners haven't noticed yet.Third-party cookies, the...
#59 - The Cheap Guys Are Back (And They've Got AI)
Cheap vendors have always cut corners. What's changed is the disguise. Now they're using AI to churn out website content and HTML in a weekend, and it looks polished enough to fool business owners who don't know what to look for. In this episod...