
Over The Bull®
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Podcasting since 2025 • 20 episodes
Over The Bull®
Latest Episodes
#20 - Overlooked and Outranked: The GMB Mistakes That Kill Visibility
Local SEO isn’t dead—it’s evolving. In this episode of Over The Bull, Ken breaks down seven essential strategies to optimize your Google Business Profile (formerly GMB) and keep your business visible in a world increasingly shaped by AI ...
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Season 1
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Episode 20
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37:24

#19 - Are You Marketing for Today…or Tomorrow?
In this deep-dive episode of Over the Bull, we tackle two emerging threats in digital marketing that may be quietly undermining your brand:1. Landing Page PitfallsAre you driving ad traffic to low-quality pages? Optimized ...
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Season 1
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Episode 19
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48:17

#18 - "Is AI Breaking the Internet…or Rebuilding It?"
In this episode of Over the Bull, we break down how AI is rewriting the rules of search, SEO, and online marketing — and what that means for brands trying to stay relevant.From zero-click search to AI-generated content flooding the web,...
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Season 1
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Episode 18
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49:49

#17 - Local Search, AI Style—And Why You Still Get Spam Texts
In this episode of Over The Bull, Ken breaks down how Google’s new AI Overviews are reshaping local business visibility—drawing from a recent whitepaper by Local Falcon, a leader in local SEO tracking and analysis.AI Overviews now appea...
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Season 1
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Episode 17
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47:26

#16: Broken Links and Broken Trust: The Cost of Bad Tech Partnerships
In this episode of Over The Bull, Ken shares two real-world stories from just the past week that spotlight a growing problem in the digital landscape: service providers that simply aren’t ready for the credibility demands of the AI era....
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Season 1
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Episode 16
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28:04
