Over The Bull®
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Episodes
38 episodes
#38 - How We Actually Test AI Tools (And Why Most Fail)
Everyone is pitching “the latest AI tool.” Most want you to just sign up.In this episode of Over The Bull, Ken breaks down a real email exchange with an AI sales vendor—no names, no screenshots, just the substance. What starts as a simp...
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Season 2
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Episode 38
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22:09
#37 - Boring Works for Business Marketing Agencies: When What Worked...Doesn't
In this episode of Over the Bull, Ken Carroll dismantles the obsession with “cutting-edge” marketing tactics and shiny new tools, arguing that the most effective strategy in today’s landscape is the one most businesses try to avoid: co...
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Season 2
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Episode 37
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23:37
#36 - The Small Business Mistakes That Come Back to Bite You
Small businesses rarely get taken down by one big decision — it’s the quiet, everyday mistakes that stack up and cost them time, money, momentum, and credibility. In this episode of Over The Bull, Ken breaks down the most common digital and ope...
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Season 2
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Episode 36
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17:57
#35 - 10 Marketing Mistakes Businesses Will Make in 2026
A fast breakdown of the 10 digital marketing mistakes businesses will make in 2026. Clear explanations, real-world examples, and practical fixes you can implement right away. If you want your marketing to actually work next year, start here.
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Season 2
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Episode 35
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18:38
#34 - The Death of Smoke-and-Mirror Agencies: Exposing the Outdated Playbook
There’s a quiet collapse happening in the marketing world. As digital tools advance, the freelancers and agencies still clinging to outdated methods are being exposed—and their clients are paying the price. In today’s episode, we di...
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Season 2
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Episode 34
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43:55
#33 - When Bad Practices Collide: The New Web Crisis No One’s Talking About
The web is changing fast — faster than most agencies, hosting providers, and developers are ready for. In this episode of Over the Bull, Ken Carroll from Integris Design talks about the rise (and fall) of “managed” WordPress hosting, why piecem...
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Season 2
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Episode 33
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43:29
#32 - ChatGPT Atlas vs. Google
OpenAI’s new browser, Atlas, is changing how people find information online. It’s powered by ChatGPT and built to act—not just search. In this episode, Ken breaks down what Atlas really is, how it threatens Google’s dominance, and what business...
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Season 2
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Episode 32
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19:53
#31 - The Google Disaster: When Data Lies
In this episode of Over The Bull, Ken shares a cautionary tale about a client whose digital marketing was a ticking time bomb. Multiple Google Analytics accounts, unvetted conversions, toxic backlinks, and AI-generated content without any real ...
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Season 2
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Episode 31
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29:09
#30 - Is SEO Dead? (I Wouldn't Bet Your Business On It)
You’ve seen the headlines: “Is SEO dead?” From AI chatbots to zero-click search results, it’s tempting to believe traditional search engine optimization is a thing of the past. But in this episode of Over The Bull, Ken Carroll sets the record s...
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Season 1
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Episode 30
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50:42
#29 - The 4 Marketing Shifts Small Businesses Can't Afford to Miss
The marketing landscape is shifting — fast. In this episode of Over The Bull, Ken breaks down four critical changes every small business owner needs to understand right now. From the collapse of third-party cookies to rising ad costs, this isn’...
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Season 1
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Episode 29
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38:11
#28 - The Questions Google Can’t Answer...But We Can
In this special Q&A episode of Over The Bull, Ken Carroll answers the internet’s most-asked questions about marketing — the ones real business owners are typing into Google every day. From “Does digital marketing really work?” to “How long ...
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Season 1
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Episode 28
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48:41
#27 - WordPress Won't Save You
WordPress powers more than 60% of the internet—but that doesn’t mean your site is safe, stable, or even well-built. In this episode, we pull back the curtain on the most common mistakes made by DIY site builders and inexperienced developers: ou...
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Season 1
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Episode 27
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45:58
#26 - Why Your Side Gig Might Not Be Ready
Thinking about starting a business or turning your side gig into a full-time venture? This episode is your reality check. Ken Carroll breaks down the myths and hard truths of business ownership — from hidden overhead and late nights to accounti...
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Season 1
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Episode 26
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40:39
#25 - Tangled - Tools, Traps, and the Human Touch
What does Greek mythology have to do with AI? In this episode of Over the Bull, we open with the story of Icarus—powerful wings that led to his downfall—and connect it to how even billion-dollar companies misuse AI. We explore customer backlash...
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Season 1
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Episode 25
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37:17
#24 - Beyond the Labels: How Generational Traits Shift as We Age
As each generation ages, the way they see the world—and the way the world sees them—changes. In this episode, we explore the shifting mindsets of generations as they migrate into new age groups. From the Silent Generation to Gen Alpha, we break...
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Season 1
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Episode 24
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50:03
#23 - Patience Is the Advantage: AI May Set the Floor, But You Still Build the Ceiling
In this episode, Ken unpacks why patience is still the most underrated asset in digital advertising—especially in Google Ads—where slow optimization often beats fast reactions. He shares a behind-the-scenes story of a campaign that quietly matu...
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Season 1
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Episode 23
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29:39
#22 - The Myth of the All-Knowing Machine
In this episode of Over The Bull, Ken peels back the fantasy surrounding AI and Google’s so-called “all-knowing” powers. Using fantasy films as a launching point, we explore the common misconception that these systems magically understand every...
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Season 1
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Episode 22
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42:16
#21 - 3.1 Billion Visits to ChatGPT: Why Bots Win and Businesses Stall
IMPORTANT UPDATE: We discovered that an incorrect audio file was uploaded for this episode. The file has now been replaced with the correct recording. We appreciate your understanding and thank you for listening to Over the Bull.&nbs...
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Season 1
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Episode 21
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42:22
#20 - Overlooked and Outranked: The GMB Mistakes That Kill Visibility
Local SEO isn’t dead—it’s evolving. In this episode of Over The Bull, Ken breaks down seven essential strategies to optimize your Google Business Profile (formerly GMB) and keep your business visible in a world increasingly shaped by AI ...
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Season 1
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Episode 20
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37:24
#19 - Are You Marketing for Today…or Tomorrow?
In this deep-dive episode of Over the Bull, we tackle two emerging threats in digital marketing that may be quietly undermining your brand:1. Landing Page PitfallsAre you driving ad traffic to low-quality pages? Optimized ...
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Season 1
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Episode 19
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48:17
#18 - "Is AI Breaking the Internet…or Rebuilding It?"
In this episode of Over the Bull, we break down how AI is rewriting the rules of search, SEO, and online marketing — and what that means for brands trying to stay relevant.From zero-click search to AI-generated content flooding the web,...
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Season 1
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Episode 18
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49:49
#17 - Local Search, AI Style—And Why You Still Get Spam Texts
In this episode of Over The Bull, Ken breaks down how Google’s new AI Overviews are reshaping local business visibility—drawing from a recent whitepaper by Local Falcon, a leader in local SEO tracking and analysis.AI Overviews now appea...
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Season 1
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Episode 17
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47:26
#16: Broken Links and Broken Trust: The Cost of Bad Tech Partnerships
In this episode of Over The Bull, Ken shares two real-world stories from just the past week that spotlight a growing problem in the digital landscape: service providers that simply aren’t ready for the credibility demands of the AI era....
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Season 1
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Episode 16
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28:04
#15 - Strategy First, Platform Second: Rethink Web Design
Most business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach?
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Season 1
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Episode 15
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1:08:11
#14 - The Demise of Traditional Google Ads Tactics in an AI-Driven World
As artificial intelligence transforms the way people discover and interact with businesses online, traditional digital advertising tactics are beginning to lose their edge. In this episode of Over the Bull, we uncover why the once-reliable Goog...
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Season 1
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Episode 14
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41:08