
Over The Bull®
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Episodes
28 episodes
#28 - The Questions Google Can’t Answer...But We Can
In this special Q&A episode of Over The Bull, Ken Carroll answers the internet’s most-asked questions about marketing — the ones real business owners are typing into Google every day. From “Does digital marketing really work?” to “How long ...
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Season 1
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Episode 28
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48:41

#27 - WordPress Won't Save You
WordPress powers more than 60% of the internet—but that doesn’t mean your site is safe, stable, or even well-built. In this episode, we pull back the curtain on the most common mistakes made by DIY site builders and inexperienced developers: ou...
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Season 1
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Episode 27
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45:58

#26 - Why Your Side Gig Might Not Be Ready
Thinking about starting a business or turning your side gig into a full-time venture? This episode is your reality check. Ken Carroll breaks down the myths and hard truths of business ownership — from hidden overhead and late nights to accounti...
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Season 1
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Episode 26
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40:39

#25 - Tangled - Tools, Traps, and the Human Touch
What does Greek mythology have to do with AI? In this episode of Over the Bull, we open with the story of Icarus—powerful wings that led to his downfall—and connect it to how even billion-dollar companies misuse AI. We explore customer backlash...
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Season 1
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Episode 25
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37:17

#24 - Beyond the Labels: How Generational Traits Shift as We Age
As each generation ages, the way they see the world—and the way the world sees them—changes. In this episode, we explore the shifting mindsets of generations as they migrate into new age groups. From the Silent Generation to Gen Alpha, we break...
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Season 1
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Episode 24
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50:03

#23 - Patience Is the Advantage: AI May Set the Floor, But You Still Build the Ceiling
In this episode, Ken unpacks why patience is still the most underrated asset in digital advertising—especially in Google Ads—where slow optimization often beats fast reactions. He shares a behind-the-scenes story of a campaign that quietly matu...
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Season 1
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Episode 23
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29:39

#22 - The Myth of the All-Knowing Machine
In this episode of Over The Bull, Ken peels back the fantasy surrounding AI and Google’s so-called “all-knowing” powers. Using fantasy films as a launching point, we explore the common misconception that these systems magically understand every...
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Season 1
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Episode 22
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42:16

#21 - 3.1 Billion Visits to ChatGPT: Why Bots Win and Businesses Stall
IMPORTANT UPDATE: We discovered that an incorrect audio file was uploaded for this episode. The file has now been replaced with the correct recording. We appreciate your understanding and thank you for listening to Over the Bull.&nbs...
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Season 1
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Episode 21
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42:22

#20 - Overlooked and Outranked: The GMB Mistakes That Kill Visibility
Local SEO isn’t dead—it’s evolving. In this episode of Over The Bull, Ken breaks down seven essential strategies to optimize your Google Business Profile (formerly GMB) and keep your business visible in a world increasingly shaped by AI ...
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Season 1
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Episode 20
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37:24

#19 - Are You Marketing for Today…or Tomorrow?
In this deep-dive episode of Over the Bull, we tackle two emerging threats in digital marketing that may be quietly undermining your brand:1. Landing Page PitfallsAre you driving ad traffic to low-quality pages? Optimized ...
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Season 1
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Episode 19
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48:17

#18 - "Is AI Breaking the Internet…or Rebuilding It?"
In this episode of Over the Bull, we break down how AI is rewriting the rules of search, SEO, and online marketing — and what that means for brands trying to stay relevant.From zero-click search to AI-generated content flooding the web,...
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Season 1
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Episode 18
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49:49

#17 - Local Search, AI Style—And Why You Still Get Spam Texts
In this episode of Over The Bull, Ken breaks down how Google’s new AI Overviews are reshaping local business visibility—drawing from a recent whitepaper by Local Falcon, a leader in local SEO tracking and analysis.AI Overviews now appea...
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Season 1
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Episode 17
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47:26

#16: Broken Links and Broken Trust: The Cost of Bad Tech Partnerships
In this episode of Over The Bull, Ken shares two real-world stories from just the past week that spotlight a growing problem in the digital landscape: service providers that simply aren’t ready for the credibility demands of the AI era....
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Season 1
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Episode 16
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28:04

#15 - Strategy First, Platform Second: Rethink Web Design
Most business owners start with the wrong question: What platform should I use? In this episode, we flip that thinking on its head. Ken breaks down why the real question should be: What am I trying to achieve—and who am I trying to reach?
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Season 1
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Episode 15
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1:08:11

#14 - The Demise of Traditional Google Ads Tactics in an AI-Driven World
As artificial intelligence transforms the way people discover and interact with businesses online, traditional digital advertising tactics are beginning to lose their edge. In this episode of Over the Bull, we uncover why the once-reliable Goog...
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Season 1
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Episode 14
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41:08

#13 - You're Paying Your Vendors to Waste Your Time
Ever feel like you’re doing your vendor’s job for them — and still footing the bill? In this episode, we pull back the curtain on the hidden costs of poor vendor relationships. From endless back-and-forth emails to fixable mistakes, to the time...
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Season 1
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Episode 13
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40:09

#12 - Marketing in Its Death Throes: AI Isn’t Playing by the Old Rules
In this episode of Over The Bull, Ken Carroll explores the unraveling of once-trusted marketing tactics in the face of AI-powered search. From low-domain microsites to landing-page hacks and pay-per-click crutches, strategies that used to domin...
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Season 1
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Episode 12
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25:37

#11 - The Four Horsemen of Marketing: What’s Really Wrecking Your Campaigns
What if the biggest threats to your marketing success aren’t your competitors — but your own habits?In this episode of Over The Bull, host Ken Carroll breaks down the Four Horsemen of Marketing: Panic, Ego, Indecision, and Tech Obsessio...
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Season 1
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Episode 11
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37:19

#10 - Market Share Is War: KPI's Are Your Ammunition
In this high-impact episode of Over The Bull, Ken breaks down how top-performing businesses use KPIs not just to measure progress—but to win territory. Inspired by a New York-based private equity group acquiring multiple companies, we explore h...
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Season 1
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Episode 10
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36:19

#9 - The Wild Wild West of Branding (Micro-Podcast)
In this episode, we venture into the chaotic frontier of modern branding—where Canva templates, color mismatches, and inconsistent visuals run rampant. It’s the wild wild west out there, and without a clear brand standard, your message can get ...
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Season 1
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Episode 9
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6:48

#8 - Paying a Premium for an Illusion (Micro-Podcast)
Paying a Premium for an Illusion: In this episode, we pull back the curtain on an agency we vetted during a client review process—one that promised white-glove service but was, in reality, reselling a cookie-cutter platform with massive markups...
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Season 1
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Episode 8
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9:11

#7 - The AI Content Cancer That's Killing Your Business
In this episode of Over The Bull, we pull back the curtain on the AI-generated content boom—and the hidden dangers behind it. From lifeless language to content “inbreeding,” we break down how agencies are quietly replacing human creativity with...
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Season 1
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Episode 7
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43:53

#6 - Tough Talk: Drop the 20% That's Draining You
Some clients aren’t just demanding—they’re draining. In this episode of Over The Bull, Ken Carroll breaks down how just 20% of your clients can cause 80% of your stress, and why holding onto them (especially during slow seasons) might be costin...
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Season 1
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Episode 6
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44:10

#5 - Before the Launch: Planning a Smart Business Expansion (Lessons from a cabinet maker exploring a new market.)
In this episode of Over The Bull, Ken Carroll walks through the early planning stages of helping a current client—a custom cabinet maker—explore a new business direction: storage solutions for mudrooms, pantries, and laundry rooms.This ...
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Season 1
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Episode 5
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50:31

#4 - Selling Emotion - The Triggers Marketers Use (and Abuse)
Behind every marketing campaign is a psychological lever. Fear, pride, trust, guilt, envy—these emotional triggers influence the way people think, click, and buy. But where’s the line between persuasion and manipulation?In this episode o...
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Season 1
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Episode 4
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45:41
