Over The Bull
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Over The Bull
#5 - Before the Launch: Planning a Smart Business Expansion (Lessons from a cabinet maker exploring a new market.)
In this episode of Over The Bull, Ken Carroll walks through the early planning stages of helping a current client—a custom cabinet maker—explore a new business direction: storage solutions for mudrooms, pantries, and laundry rooms.
This isn’t a success story (yet). It’s a behind-the-scenes look at the real questions, trade-offs, and strategy conversations that happen when a business wants to grow but needs to do it wisely.
From evaluating the market and setting priorities to juggling a budget and avoiding common traps, this episode is ideal for business owners who are in the “what’s next?” phase and want to build a smarter path forward.
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