Over The Bull
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Over The Bull
#9 - The Wild Wild West of Branding (Micro-Podcast)
In this episode, we venture into the chaotic frontier of modern branding—where Canva templates, color mismatches, and inconsistent visuals run rampant. It’s the wild wild west out there, and without a clear brand standard, your message can get lost in the dust.
Ken breaks down why consistency matters more than ever, how quick-reference style guides can save a project from creative drift, and why working with a professional isn’t just about polish—it’s about control.
You’ll also hear a colorful analogy: sure, a great artist can make magic with an 8-pack of crayons—but why limit yourself when professional tools and a cohesive vision can elevate your brand far beyond the basics?
Branding isn’t just about logos. It’s about delivering a consistent, recognizable experience—everywhere your audience meets you.
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