Over The Bull
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Over The Bull
#11 - The Four Horsemen of Marketing: What’s Really Wrecking Your Campaigns
What if the biggest threats to your marketing success aren’t your competitors — but your own habits?
In this episode of Over The Bull, host Ken Carroll breaks down the Four Horsemen of Marketing: Panic, Ego, Indecision, and Tech Obsession. These aren’t just abstract concepts — they’re the real-world behaviors that quietly derail campaigns, exhaust budgets, and leave business owners wondering why “nothing seems to work.”
From impulsive ad buys to overcomplicated tech stacks, Ken shares the signs to watch for and how to steer clear. Whether you’re launching your first campaign or managing a seasoned brand, this episode will help you rethink how you approach creative, strategy, and decision-making.
If you’re ready to identify what’s really holding your marketing back — this one’s for you.
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