Over The Bull
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Over The Bull
#12 - Marketing in Its Death Throes: AI Isn’t Playing by the Old Rules
In this episode of Over The Bull, Ken Carroll explores the unraveling of once-trusted marketing tactics in the face of AI-powered search. From low-domain microsites to landing-page hacks and pay-per-click crutches, strategies that used to dominate are now in their death throes.
AI isn’t just disrupting the game—it’s rewriting the rules. Ken explains how large language models are bypassing gimmicks and favoring content from credible, well-cited sources. If your strategy relies on throwing ad dollars at thin content, it’s time to reassess.
You’ll learn what actually works in an AI-first future: structured data, digital reputation, real authority, and content worth citing. This isn’t about fear—it’s about getting ahead of the shift.
Listen in and learn how to move past the bull before it buries your brand.
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